Our target wants to take care of herself and get involved in something she cares about. Even if she doesn’t have a personal connection to the cause, she is self-aware and doesn’t feel as invincible as she felt when she was younger.

Our fully integrated solution created highly qualified leads that drove awareness of the cause. In addition, using social media touchpoints, brand advocates were empowered to further spread the word during key acquisition periods and events.

Facebook followers up 200%

During Black History Month, shoppers are looking for warm comfort foods with traditional flavors that are easy to prepare. SUPERVALU places importance on understanding and providing solutions for their African-American shoppers. 

ConAgra Foods created a chili recipe for SUPERVALU, which was featured in a regionally focused recipe/pallet execution. Hyper-local activations tapped into the pride and emotional attachment related to traditional, local recipes and flavors.

200+% increase in incremental sales

Shoppers want different things from their meals and their stores at different times of the year. Walmart and ConAgra Foods understand what shoppers expect as those needs change.

We used Walmart’s All You magazine as a jumping off point for an insights-based continuity program. It included special savings that drove brand awareness and loyalty through consistent reinforcement of value and relevance to the shoppers’ needs. 

2+ million units moved at retail

Dannon needed to overcome the negative taste perception of probiotic yogurts. They found that once people tried Activia, they liked it.

We developed a near-store sampling program that let shoppers sample Activia before entering the store. Once they sampled the yogurt and realized how good it tasted, they were inspired to purchase the product during their shopping trip.

Demos stores outperformed control by 9%

During the back-to-school season, mom is stretched thin. But providing her kids with a foundation for success is top of mind. Her time may be limited, but she doesn’t want to make repeat trips—and values stores where she can quickly find everything she needs.

Utilizing familiar touchpoints, we provided convenient solutions to keep life on track: Simple recipes, fun snacks, time-saving and stress-reducing tips, and significant savings on the brands her family loves.

Double-digit ROI increase

Consumers needed new reasons to visit stores during the summer time-frame.

We created a high-awareness program to engage consumers with season-long continuity— Subway Scrabble. Excitement and buzz was created with a fully integrated instant-win and online collect-and-win game.

65% awareness after 3 years